An authentic medium to circulate official Information
Considering the rising Pandemic Covid-19 there is a need of initiating a medium that is dedicated completely to Covid 19. To ensure true, authentic information’s proper outreach and awareness. Accordingly we Globalgreen Innovators Pvt Ltd part of Green Society Forum in collaboration with Heart Foundation as CSR Partner and Riggro Digital as Technical Partner had approached for collaboration with a Local Self Government Body in Maharashtra; Navi Mumbai Municipal Corporation (NMMC) to initiate an Internet Radio named ‘Swachh Radio Navi Mumbai’.
Fortunately, the City Mayor Shri Jaywantji Sutar and the Hon. Commissioner Shri Annasaheb Misal both liked the idea and asked us to initiate the Internet Radio. The ‘Swachh Radio Navi Mumbai’ was aired from 06 April 2020, with the Work Order dated 07 April 2020. Thus making Navi Mumbai Municipal Corporation becoming the first ever Municipal Corporation in India to initiate an Internet Radio.
NMMC have been upfront with respect to Swachh Bharat Mission and have been receiving awards for being one of the cleanest Corporation in the Country. It has always welcomed creative and innovative ideas that can uplift the value of the Corporation and increase the awareness amongst the residence with respect to ‘Swachhata’. However, Covid-19 is a Pandemic and needs to be cater at the very moment. This was very well understood by the Corporation.
At present scenario it is providing 10 minutes of Daily Municipal Commissioner Sir’s Recording, 20-25 minutes Official News from Corporation, Police, Electricity Board, Thane District Collector and Maharashtra State Ministries, 20 minutes programme by a renowned Psychiatrist for stress management, 20-25 minutes Story Telling sessions by Writers for Children and Women and 10 minutes of songs by local artists. At an average an One Hour and Thirty Minutes fresh programme is being released on daily basis, thrice a day. Rest of the Time the radio broadcasts Information and awareness programmes of around Seven Hours and messages from Mayor, Commissioner, and prominent people of around 30 minutes.
Since its inception, within a time span of 30 Days it has been successfully reached to 10,000 (Ten Thousand) Listeners. On an average since last 15 days there are 600 Listeners on daily basis.
The number is growing day by day, we are hoping to increase the same by initiating various interactive programmes, that will directly and indirectly create a dialogue with local residents, businessman, educationalists, youths, women, children, indigenous people and the unreached section of the society. Within a time span of Six months the number of Listeners is expected to reach minimum 7.5 lakh (Seven Lakh Fifty Thousand) People of Navi Mumbai and its outskirt.